CREATIVE BRAND

STRATEGIST

ELLE | THE ZOE REPORT | MODERN LUXURY | ESTÉE LAUDER

lisa.ferrandino@gmail.com

I'm Lisa Ferrandino, a storyteller and creative, obsessed with defining a brand’s content strategy and the messaging that brings it to life.

With over 13 years in the industry, I’ve led, executed, proofed, and defined everything from campaign concepts to captions, specialty retail gondolas to retailer.com pages, and 360° campaign messaging to always-on brand narratives.

LISA FERRANDINO

Creative Brand & Content Strategist

OVER

THE

YEARS

Fashion + Editorial 2013-2017

Origins, Estée Lauder

Global Brand Messaging 2017-2025

The big win? I led the brand messaging for our Amazon launch and achieved an estimated +116 to plan. Plus, I was tapped to lead the AI pilot program for all of ELC—all while evolving our brand voice in the process.

It’s where my love of strategy began—assisting the Senior Fashion Editor with advertiser coverage across 12 issues of Hamptons Magazine in just 3 months will have that effect on you (it did on me, at least). Bylines in our FOB, BOB and well sections were an added bonus.

Modern Luxury

Contributing Editor 2016-2017

Celebrity and CMS were my bread and butter. And being the first to report on who did what, who wore what and who announced what—at a moment’s notice—is what fueled my weekends.

The Zoe Report